Texas Restaurant Association Marketplace:

a chance for VERO USA to enter the USA market

In 2019, before the pandemic period that stopped the international fair sector, Vero Italian Traditional Food participated at the international event, Texas Restaurant Association Marketplace, which took place in 14th -15th July 2019, in Houston.

The Texas Restaurant Association Marketplace is the second largest international fair in the country organized by the Texas Restaurant Association, which has the objective to offer international companies the opportunity to meet their target audience such as decision makers including restaurant owners, purchasing agents, chefs, F&B directors, caterers, franchisees/franchisors, C-level corporate executives from QSR, full-service, independents, chains, hotels, universities, and VERO ITALIAN TRADITIONAL was good enough to take this opportunity in order to reach as much as possible American customers.

VERO USA participated at culture workshops, session focused on wines tastings and the TRA first event focused on young restauranteurs, but it had also the chance to establish relationship with professional in food and wine sector, by presenting its suppliers products such as Goccia Umbra oil, Guerzoni vinegar, Chiorri and Bocale wines and Oro di Gallura biscuits and interpreting the purpose of the international event: promotion traditional food products by transferring to the potential buyers the perception of the high quality food & beverage specialties.